television channel hopping.

“. . . the new technologies are necessarily excluded 
from the educational establishment until the elders 
have relinquished power. This, of course, leaves the 
new technologies entirely in the sphere of 
entertainment and games . . .” (1968, p.149)

More recently, a computer literate generation finds 
in McLuhan quirky echoes of their own struggle to 
make sense of the new mediascape. Playfully 
experimenting in basements and garages, some, 
notably Bill Gates and Microsoft, parlay their 
techno-literacies into successful challenges to the